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Best Western International, the World’s Largest Hotel Chain®, enters its seventh season in NASCAR® as the primary sponsor of the No. 00 Toyota Camry driven by the 2009 Coca-Cola 600 winner David Reutimann for the NASCAR Sprint Cup Series™ race to be held at the Phoenix International Raceway on April 10, 2010. Best Western will also serve as an associate sponsor of the No. 00 Camry for the remainder of the 2010 NASCAR Sprint Cup Series schedule.

Best Western and Michael Waltrip Racing have enjoyed a successful partnership since 2004. Michael Waltrip Racing was chosen, in part, because of the long-standing tradition and heritage that Michael as a driver and owner, as well as his entire racing team, bring to NASCAR racing. Michael Waltrip Racing embodies the core business values and entrepreneurial spirit on which Best Western was built. In addition, Waltrip’s and Reutimann’s personalities and charm have been, and will continue to be, key assets for Best Western.

The Best Western paint scheme on the No. 00 Toyota Camry driven by David Reutimann for the NASCAR Sprint Cup Series during the April 2010 Phoenix race provides imagery for use throughout the season, and is integrated with Best Western’s Speed Rewards® loyalty program. Additionally, the paint scheme is integrated into all other NASCAR-related collateral including both a No. 00 Best Western Show Car and Street Car, which bring added value to the Best Western Membership.

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night.

Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, as our hotels and staff sponsor children in need around the globe. For more information or to make a reservation, please visit www.bestwesternracing.com.

 

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